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CASE STUDY

  SUBURBAN WEEKLY NEWSPAPER WITH 20+ EDITIONS
Business Challenge   To improve editorial and advertising quality, service and productivity while reducing labor costs across multiple locations.

Project Focus   Assess, redesign and prepare and coach a client team to complete the detailed operational design and implement new workflows, staffing, scheduling, skills and systems related to pagination, ad order entry and editing.

Financial and
Operating Benefits

  
  • 11% reduction in staffing
  • 50% reduction of page handling during the pagination process
  • 43% productivity improvement as measured by increase in ratio of mastheads to editor from 1.6 to 2.3
  • Realigned editor functional responsibilities by eliminating pagination responsibilities, freeing up 25-30% of their time
  • Increased editor visibility in the community by 100%
Key Changes  
  • Trained, coached and supported 3 directors and 2 PPAD team members on implementing the new model developed for editorial and advertising encompassing the following:
    • Detail model completion
      • Benchmark development
      • Procedures and practices development
      • Identification of key indicators for reporting and measuring
      • Rate compliance reporting process
      • Communication process
      • Balancing pages/deadlines and mastheads for pagination scheduling
      • Staff scheduling for ad order entry and graphics
    • Role of an implementation coach
    • How to utilize key indicator to manage
    • Conducting model orientation with staff
    • Weekly/Monthly/Quarterly planning and communication meetings
  • Organization realignment to improve coverage, productivity and quality across 25 weekly newspapers
  • Realigned reporting from Independent operations (3 location - 3 publishers) to a functional organization - Editorial/Advertising/Operations
  • Centralized ad order entry
   

For more information email
Mr. Brennan Malanaphy
Vice President, Business Development
e-mail: Email Brennan